MTV teams up with EU on Campaign to Encourage Young People to Vote

MTV is running a series of ads to promote the 2009 European Parliament election campaign on its international network of 168 channels. The ads show young people hanging loudspeakers on landmarks in London, Paris and Rome. The message? Voting is a way for young people to make their voices heard.

“Young people are the future of the European Union. We need their ideas and their active involvement. They need to know that their voice counts,” said commission vice-president Margot Wallström. This explains the slogan: Can you hear me?

The campaign also features a website where young people can express their wishes and ideas - they can also contribute to the page via Twitter.